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Big Ideas in Public Relations Research and Practice
Language: en
Pages: 244
Authors: Finn Frandsen
Categories: Business & Economics
Type: BOOK - Published: 2019-10-03 - Publisher: Emerald Group Publishing

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Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses
Public Relations Practices
Language: en
Pages: 494
Authors: Allen H. Center
Categories: Business & Economics
Type: BOOK - Published: 1985 - Publisher: Prentice Hall

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Social Media and Public Relations
Language: en
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Authors: Deirdre Breakenridge
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This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands
The Practice of Government Public Relations
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Authors: Mordecai Lee
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Type: BOOK - Published: 2017-09-25 - Publisher: Routledge

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In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing c
Public Relations
Language: en
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Authors: Jacquie L′Etang
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Type: BOOK - Published: 2007-11-21 - Publisher: SAGE

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"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciati