Download or read book Reading the Mind of the Organization written by Anna-Maria Garden and published by Gower Publishing, Ltd.. This book was released on 2000 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author applies the fundamental principles of psychology to the modern organization. She presents a whole range of issues such as identity, image, strategy and work design in terms of a cohesive framework. It shows how to read an organization, revealing the perceptions of customers and staff. The text explains why some companies have presence and can easily claim space in the market, while others find it difficult; why some companies find it hard to achieve the internal change that is required to meet external changes; and why some companies are believable in what they say whilst others create mixed messages.