Rethinking Reputation

Rethinking Reputation
Author :
Publisher : Macmillan
Total Pages : 249
Release :
ISBN-10 : 9780230338333
ISBN-13 : 023033833X
Rating : 4/5 (33 Downloads)

Book Synopsis Rethinking Reputation by : Fraser P. Seitel

Download or read book Rethinking Reputation written by Fraser P. Seitel and published by Macmillan. This book was released on 2012-08-21 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies-including the BP oil spill and the launch of CitySlips-to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends-for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: * Remember that research is cheaper, and more critical, than ever. * Don't let the perfect be the enemy of the good-launch your idea before someone else does. * Don't get so excited about social media that you forget about traditional media. * In a crisis, you are never offstage. * Never lie, never whine, and never try to predict the future!


Rethinking Reputation Related Books

Rethinking Reputation
Language: en
Pages: 249
Authors: Fraser P. Seitel
Categories: Business & Economics
Type: BOOK - Published: 2012-08-21 - Publisher: Macmillan

DOWNLOAD EBOOK

Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is
Rethinking Reputational Risk
Language: en
Pages: 336
Authors: Anthony Fitzsimmons
Categories: Business & Economics
Type: BOOK - Published: 2017-01-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

A company's reputation is one of its most valuable assets, and reputational risk is high on the agenda at board level and amongst regulators. Rethinking Reputat
Rethinking Sovereign Debt
Language: en
Pages: 342
Authors: Odette Lienau
Categories: Business & Economics
Type: BOOK - Published: 2014-02-18 - Publisher: Harvard University Press

DOWNLOAD EBOOK

Conventional wisdom holds that all nations must repay debt. Regardless of the legitimacy of the regime that signs the contract, a country that fails to honor it
Rethinking Social Action through Music
Language: en
Pages: 270
Authors: Geoffrey Baker
Categories: Music
Type: BOOK - Published: 2021-04-12 - Publisher: Open Book Publishers

DOWNLOAD EBOOK

How can we better understand the past, present and future of Social Action through Music (SATM)? This ground-breaking book examines the development of the Red d
Rethinking Public Relations
Language: en
Pages: 251
Authors: Kevin Moloney
Categories: Business & Economics
Type: BOOK - Published: 2006-04-18 - Publisher: Routledge

DOWNLOAD EBOOK

All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more info