Rethinking Strategy for Creative Industries

Rethinking Strategy for Creative Industries
Author :
Publisher : Routledge
Total Pages : 253
Release :
ISBN-10 : 9781317911876
ISBN-13 : 1317911873
Rating : 4/5 (76 Downloads)

Book Synopsis Rethinking Strategy for Creative Industries by : Milan Todorovic

Download or read book Rethinking Strategy for Creative Industries written by Milan Todorovic and published by Routledge. This book was released on 2016-03-02 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.


Rethinking Strategy for Creative Industries Related Books

Rethinking Strategy for Creative Industries
Language: en
Pages: 253
Authors: Milan Todorovic
Categories: Art
Type: BOOK - Published: 2016-03-02 - Publisher: Routledge

DOWNLOAD EBOOK

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form
Rethinking Strategy for Creative Industries
Language: en
Pages: 266
Authors: Milan Todorovic
Categories: Art
Type: BOOK - Published: 2016-03-02 - Publisher: Routledge

DOWNLOAD EBOOK

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form
Rethinking Strategy
Language: en
Pages: 327
Authors: Steve Tighe
Categories: Business & Economics
Type: BOOK - Published: 2019-04-22 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Seize opportunity from uncertainty What if you could use strategy to turn market volatility to your competitive advantage? Rethinking Strategy shows you how to
Rethinking Luxury Fashion
Language: en
Pages: 200
Authors: Thomaï Serdari
Categories: Business & Economics
Type: BOOK - Published: 2020-09-01 - Publisher: Springer Nature

DOWNLOAD EBOOK

Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place wh
The Creative Industries
Language: en
Pages: 250
Authors: Terry Flew
Categories: Social Science
Type: BOOK - Published: 2011-11-15 - Publisher: SAGE

DOWNLOAD EBOOK

"Moving from age-old warnings about the influence of the cultural industry to a tentative embrace of a global creative society, Terry Flew′s new book provides