Return on Engagement

Return on Engagement
Author :
Publisher : CRC Press
Total Pages : 300
Release :
ISBN-10 : 9781135012922
ISBN-13 : 113501292X
Rating : 4/5 (22 Downloads)

Book Synopsis Return on Engagement by : Tim Frick

Download or read book Return on Engagement written by Tim Frick and published by CRC Press. This book was released on 2014-07-17 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.


Return on Engagement Related Books

Return on Engagement
Language: en
Pages: 300
Authors: Tim Frick
Categories: Computers
Type: BOOK - Published: 2014-07-17 - Publisher: CRC Press

DOWNLOAD EBOOK

In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and
Engagement Marketing
Language: en
Pages: 224
Authors: Gail F. Goodman
Categories: Business & Economics
Type: BOOK - Published: 2012-05-01 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to g
A Return Engagement
Language: en
Pages: 52
Authors: Stephanie Laurens
Categories: Fiction
Type: BOOK - Published: 2013-08-27 - Publisher: Harper Collins

DOWNLOAD EBOOK

Previously appeared in the anthology Royal Bridesmaids. A delightful novella from #1 New York Times bestselling author Stephanie Laurens. Everyone's eyes are on
The Engagement Equation
Language: en
Pages: 324
Authors: Christopher Rice
Categories: Business & Economics
Type: BOOK - Published: 2012-09-17 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Create a culture of engagement and build high-performance culture The Engagement Equation explains the drivers of employee engagement, and how you can use impro
Return Engagements
Language: en
Pages: 244
Authors: Viet Lê
Categories: Art
Type: BOOK - Published: 2021-04-12 - Publisher: Duke University Press

DOWNLOAD EBOOK

In Return Engagements artist and critic Việt Lê examines contemporary art in Cambodia and Việt Nam to rethink the entwinement of militarization, trauma, di