Download or read book Risk: All That Matters written by Sue Stockdale and published by Hodder & Stoughton. This book was released on 2015-02-26 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are all risk takers. In life and in business, human attitudes towards risk are terrifyingly irrational. We hugely over-estimate short-term risks (standing near a cliff edge, or selling to someone who may not be credit worthy) but we under-estimate long-term risks (smoking, or acquiring a large company). This book seeks to understand risk from the human perspective. Why do we decide the things that we do, and how can we do it differently or better? This book should be required reading not just for students of business or economics, but for anyone faced with making important decisions.