Download or read book Risk Communication - From Public Information and Public Relations to Public Involvement written by Alexandra Duntzer and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Risk communication is one of the risk research areas that resulted from practical needs. Given this fact it development reflects the development of risk research, on one hand and the escalating worries and even anxieties at social level, on the other hand. Risk communication started as a simple one-way communication process and as time passed and the society headed towards reflexive modernization and risk society, risk communication became a good example of two-way risk communication, encompassing public involvement. The aim of this paper is to demonstrate that risk communication goes (or should go beyond) one-way or two-way communication or public relations. A suitable risk communication strategy should take into account elements derived from the main feature of risk: uncertainty. Risk communication, considering the uncertainty of risks, covers the areas of science communication, public understanding of science, disaster and emergency preparedness, public relations, public participation in designing risk policies and regulations, and corporate social responsibility and internal communication.