Download or read book Role of IT in Marketing of Household Products written by Dr. Arepalli Rambabu and published by Lulu.com. This book was released on 2019-07-11 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology has assumed a vital part in marketing research. The business condition of today is complex to the point that no normal chief would need to settle on essential choice without securing enough data. Notwithstanding, it must be noticed that not all snippets of data are pertinent. In marketing research, data gathering must be deliberate and objective keeping in mind the end goal to give an extensive and pertinence data to the analyst. This will help basic leadership.