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Football is unquestionably the world’s most popular and influential sport. There is no corner of the globe in which the game is not played or followed. More c
Routledge Handbook of Football Marketing
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Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This bo
Routledge Handbook of Sport and New Media
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New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan
Routledge Handbook of Sports Development
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Routledge Handbook of Sport and Politics
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Sport is frequently considered to be an aspect of popular culture that is, or should be, untainted by the political. However, there is a broad consensus among a