Rural Market Unleashed

Rural Market Unleashed
Author :
Publisher : Notion Press
Total Pages : 180
Release :
ISBN-10 : 9781649195708
ISBN-13 : 1649195702
Rating : 4/5 (08 Downloads)

Book Synopsis Rural Market Unleashed by : Sarabjit Singh Puri

Download or read book Rural Market Unleashed written by Sarabjit Singh Puri and published by Notion Press. This book was released on 2020-07-19 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Market Unleashed discusses the importance of India’s rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author’s view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do’s and don’ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.


Rural Market Unleashed Related Books

Rural Market Unleashed
Language: en
Pages: 180
Authors: Sarabjit Singh Puri
Categories: Business & Economics
Type: BOOK - Published: 2020-07-19 - Publisher: Notion Press

DOWNLOAD EBOOK

Rural Market Unleashed discusses the importance of India’s rural market, its size, factors and opportunities. It highlights government policies and initiative
Rural Market Unleashed: Position Yourself in the Rural Market Effectively
Language: en
Pages: 148
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2020-07-06 - Publisher: Notion Press

DOWNLOAD EBOOK

Rural Market Unleashed discusses the importance of India's rural market, its size, factors and opportunities. It highlights government policies and initiatives
Collective Goods
Language: en
Pages: 273
Authors: Sally Sargeson
Categories: Business & Economics
Type: BOOK - Published: 2012-10-02 - Publisher: Routledge

DOWNLOAD EBOOK

This edited collection explores issues surrounding the provision of collective goods within the context of post-crisis East and Southeast Asia. It includes case
Global EmpowermentEnerging Practices
Language: en
Pages: 266
Authors: Uma Narula
Categories: Business enterprises
Type: BOOK - Published: 2008-10 - Publisher: Atlantic Publishers & Dist

DOWNLOAD EBOOK

Itineraries in Conflict
Language: en
Pages: 232
Authors: Rebecca L. Stein
Categories: Social Science
Type: BOOK - Published: 2008-08-26 - Publisher: Duke University Press

DOWNLOAD EBOOK

In Itineraries in Conflict, Rebecca L. Stein argues that through tourist practices—acts of cultural consumption, routes and imaginary voyages to neighboring A