Download or read book Scrum for Sales written by Michael J. Scherm and published by Springer Nature. This book was released on 2021-10-30 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. This book shows how the elements of the leading agile framework “Scrum” should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizations. It contains concrete guidelines, real-world examples, and useful tools to create the necessary change step by step and built to last.