Selected Chapters from Global Marketing, Foreign Entry, Local Marketing and Global Management, Third Edition

Selected Chapters from Global Marketing, Foreign Entry, Local Marketing and Global Management, Third Edition
Author :
Publisher :
Total Pages : 408
Release :
ISBN-10 : PSU:000066190813
ISBN-13 :
Rating : 4/5 (13 Downloads)

Book Synopsis Selected Chapters from Global Marketing, Foreign Entry, Local Marketing and Global Management, Third Edition by : Johny K. Johansson

Download or read book Selected Chapters from Global Marketing, Foreign Entry, Local Marketing and Global Management, Third Edition written by Johny K. Johansson and published by . This book was released on 2003 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and t