Self-Congruity

Self-Congruity
Author :
Publisher : Praeger
Total Pages : 256
Release :
ISBN-10 : UOM:39015011877001
ISBN-13 :
Rating : 4/5 (01 Downloads)

Book Synopsis Self-Congruity by : M. Joseph Sirgy

Download or read book Self-Congruity written by M. Joseph Sirgy and published by Praeger. This book was released on 1986-08-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.


Self-Congruity Related Books

Self-Congruity
Language: en
Pages: 256
Authors: M. Joseph Sirgy
Categories: Computers
Type: BOOK - Published: 1986-08-05 - Publisher: Praeger

DOWNLOAD EBOOK

Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his prev
Routledge International Handbook of Consumer Psychology
Language: en
Pages: 749
Authors: Cathrine V. Jansson-Boyd
Categories: Business & Economics
Type: BOOK - Published: 2016-11-18 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four cont
Routledge International Handbook of Consumer Psychology
Language: en
Pages: 854
Authors: Cathrine V. Jansson-Boyd
Categories: Business & Economics
Type: BOOK - Published: 2016-11-18 - Publisher: Routledge

DOWNLOAD EBOOK

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four cont
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
Language: en
Pages: 546
Authors: Victoria L. Crittenden
Categories: Business & Economics
Type: BOOK - Published: 2015-03-13 - Publisher: Springer

DOWNLOAD EBOOK

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and pre
Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations
Language: en
Pages: 376
Authors: Julian Michael Hodson
Categories: Business & Economics
Type: BOOK - Published: 2021-04-23 - Publisher: Springer Nature

DOWNLOAD EBOOK

The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and