Related Books

Service-Dominant Logic
Language: en
Pages: 253
Authors: Robert F. Lusch
Categories: Business & Economics
Type: BOOK - Published: 2014-01-30 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant
The SAGE Handbook of Service-Dominant Logic
Language: en
Pages: 801
Authors: Stephen L. Vargo
Categories: Business & Economics
Type: BOOK - Published: 2018-10-08 - Publisher: SAGE

DOWNLOAD EBOOK

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducti
The Service-Dominant Logic of Marketing
Language: en
Pages: 468
Authors: Robert F. Lusch
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

DOWNLOAD EBOOK

Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketin
The Routledge Handbook of Service Research Insights and Ideas
Language: en
Pages: 587
Authors: Eileen Bridges
Categories: Business & Economics
Type: BOOK - Published: 2020-04-02 - Publisher: Routledge

DOWNLOAD EBOOK

The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service resear
The Palgrave Handbook of Servitization
Language: en
Pages: 552
Authors: Marko Kohtamäki
Categories: Business & Economics
Type: BOOK - Published: 2021-07-26 - Publisher: Springer Nature

DOWNLOAD EBOOK

Manufacturers have shifted their focus from products to smart solutions in search of higher returns and additional growth opportunities. This shift, described a