Service Management and Marketing

Service Management and Marketing
Author :
Publisher : Jossey-Bass
Total Pages : 320
Release :
ISBN-10 : MINN:31951D00224588L
ISBN-13 :
Rating : 4/5 (8L Downloads)

Book Synopsis Service Management and Marketing by : Christian Grönroos

Download or read book Service Management and Marketing written by Christian Grönroos and published by Jossey-Bass. This book was released on 1990 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR


Service Management and Marketing Related Books

Service Management and Marketing
Language: en
Pages: 320
Authors: Christian Grönroos
Categories: Business & Economics
Type: BOOK - Published: 1990 - Publisher: Jossey-Bass

DOWNLOAD EBOOK

Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented man
Service Management and Marketing
Language: en
Pages: 0
Authors: Christian Gronroos
Categories: Business & Economics
Type: BOOK - Published: 2016-01-26 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service
Services Marketing and Management
Language: en
Pages: 228
Authors: Audrey Gilmore
Categories: Business & Economics
Type: BOOK - Published: 2003-06-02 - Publisher: SAGE

DOWNLOAD EBOOK

This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the co
Service Management and Marketing
Language: en
Pages: 412
Authors: Christian Grönroos
Categories: Business & Economics
Type: BOOK - Published: 2000-10-10 - Publisher:

DOWNLOAD EBOOK

In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic
Service Management
Language: en
Pages: 341
Authors: Jay Kandampully
Categories: Business & Economics
Type: BOOK - Published: 2011-12-09 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

“Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service.” ---Leonard L. Berry, D