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The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior
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In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communicat
Loyalty.com
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Packed with case studies and real-world examples, "loyalty.com" reveals what the latest technology shifts mean to marketers in every field and outlines the fund
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Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media
Digital and Social Media Marketing
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve