SOCIAL MARKETING
Author | : Philip Kotler |
Publisher | : |
Total Pages | : 420 |
Release | : 1989-10-30 |
ISBN-10 | : UOM:39015050198012 |
ISBN-13 | : |
Rating | : 4/5 (12 Downloads) |
Book Synopsis SOCIAL MARKETING by : Philip Kotler
Download or read book SOCIAL MARKETING written by Philip Kotler and published by . This book was released on 1989-10-30 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.