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Social Marketing and Sustainable Development Goals (SDGs)
Language: en
Pages: 377
Authors: M. Mercedes Galan-Ladero
Categories: Business & Economics
Type: BOOK - Published: 2023-05-24 - Publisher: Springer Nature

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This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will
The Future of the UN Sustainable Development Goals
Language: en
Pages: 404
Authors: Samuel O. Idowu
Categories: Science
Type: BOOK - Published: 2019-06-15 - Publisher: Springer

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This book provides a business-oriented analysis of the United Nations (UN) Sustainable Development Goals (SDG). In order to assess their impact on businesses an
Social Marketing to Protect the Environment
Language: en
Pages: 257
Authors: Doug McKenzie-Mohr
Categories: Business & Economics
Type: BOOK - Published: 2011-05-11 - Publisher: SAGE Publications

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Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environ
Social and Sustainability Marketing
Language: en
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Authors: Jishnu Bhattacharyya
Categories: Business & Economics
Type: BOOK - Published: 2021-09-26 - Publisher: CRC Press

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"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
Language: en
Pages: 478
Authors: Gigauri, Iza
Categories: Business & Economics
Type: BOOK - Published: 2023-06-26 - Publisher: IGI Global

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The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this resp