Download or read book Social Media and Genre Studies written by Thomas Kenny and published by Rowman & Littlefield. This book was released on 2023-04-11 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates whether Facebook and Twitter have become a genre of media for higher education institutions. Thomas Kenny has conducted a mixed-methods study using a combination of content analysis and interviews with social media employees to explore the purpose, form, and functionality of these web pages. Ultimately, Kenny argues that while institutional web pages on Facebook and Twitter do constitute a genre, each is a separate and distinct platform that works differently with varying goals, structure, and effectiveness associated with them. Scholars of communication, information studies, media studies, journalism, and higher education will find this book of particular interest.