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Social Media and Online Consumer Decision Making in the Fashion Industry
Language: en
Pages: 413
Authors: Tarnanidis, Theodore
Categories: Business & Economics
Type: BOOK - Published: 2023-08-01 - Publisher: IGI Global

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Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Fu
Social Media and Online Consumer Decision Making in the Fashion Industry
Language: en
Pages: 0
Authors: Theodore Tarnanidis
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Type: BOOK - Published: 2023-06-30 - Publisher: Business Science Reference

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Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers' decision-making patterns. Furt
Digital and Social Media Marketing
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Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry
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In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online op
New Trends in Marketing and Consumer Science
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Authors: Tarnanidis, Theodore K.
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Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with