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What causes an individual to be a risk-taker? In this timely and provocative new book, William C. Cockerham provides an up-to-date sociological examination of r
Taking Smart Risks: How Sharp Leaders Win When Stakes are High
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In today’s market, playing it safe is not an option Lead your company to sustainable success by taking the RIGHT RISKS The business world is in flux, and you
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Risk Takers: Uses and Abuses of Financial Derivatives goes to the heart of the arcane and largely misunderstood world of derivative finance and makes it accessi
The Science of Adolescent Risk-Taking
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Adolescence is a time when youth make decisions, both good and bad, that have consequences for the rest of their lives. Some of these decisions put them at risk
You Are What You Risk
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The #1 international bestselling author of The Gray Rhino offers a bold new framework for understanding and re-shaping our relationship with risk and uncertaint