Stadia Naming Rights in Sport

Stadia Naming Rights in Sport
Author :
Publisher : Taylor & Francis
Total Pages : 77
Release :
ISBN-10 : 9781000635041
ISBN-13 : 100063504X
Rating : 4/5 (41 Downloads)

Book Synopsis Stadia Naming Rights in Sport by : Leah Gillooly

Download or read book Stadia Naming Rights in Sport written by Leah Gillooly and published by Taylor & Francis. This book was released on 2022-05-24 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement. The book explains the key principles underpinning naming rights deals and sports sponsorship in non-specialist language for readers with little prior knowledge of the subject. Drawing on examples and case studies of naming rights sponsorships in international markets, across both professional and amateur sport, the book examines key practical issues such as how naming rights differ from other types of sponsorship, why brands should sign a naming rights deal, and how organisations can maximise their return on naming rights sponsorship. Concise, informative, and practice-focused, this book offers essential insights for all sport management practitioners, for any marketing executives considering sport sponsorship, and for any students or researchers with an interest in sport marketing, sport management, marketing, or events and facilities management.


Stadia Naming Rights in Sport Related Books

Stadia Naming Rights in Sport
Language: en
Pages: 77
Authors: Leah Gillooly
Categories: Sports & Recreation
Type: BOOK - Published: 2022-05-24 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain
Field of Schemes
Language: en
Pages: 479
Authors: Neil deMause
Categories: Architecture
Type: BOOK - Published: 2015-03 - Publisher: U of Nebraska Press

DOWNLOAD EBOOK

Football in Neo-Liberal Times
Language: en
Pages: 174
Authors: Peter Kennedy
Categories: Sports & Recreation
Type: BOOK - Published: 2016-02-05 - Publisher: Routledge

DOWNLOAD EBOOK

This book offers an original Marxist critique of the European football business. It argues that the Marxist account of the difference between profits and surplu
Sports Sponsorship
Language: en
Pages: 227
Authors: John A. Fortunato
Categories: Sports & Recreation
Type: BOOK - Published: 2013-08-03 - Publisher: McFarland

DOWNLOAD EBOOK

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sp
The SAGE Handbook of Sport Management
Language: en
Pages: 595
Authors: Russell Hoye
Categories: Business & Economics
Type: BOOK - Published: 2016-11-15 - Publisher: SAGE

DOWNLOAD EBOOK

The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leaders