Related Books

Statistics for Marketing and Consumer Research
Language: en
Pages: 433
Authors: Mario Mazzocchi
Categories: Business & Economics
Type: BOOK - Published: 2008-05-22 - Publisher: SAGE

DOWNLOAD EBOOK

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes
Marketing Analytics
Language: en
Pages: 224
Authors: José Marcos Carvalho de Mesquita
Categories: Business & Economics
Type: BOOK - Published: 2021-11-01 - Publisher: Routledge

DOWNLOAD EBOOK

Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantita
Statistical Methods in Food and Consumer Research
Language: en
Pages: 868
Authors: Maximo C. Gacula Jr.
Categories: Technology & Engineering
Type: BOOK - Published: 2008-12-01 - Publisher: Academic Press

DOWNLOAD EBOOK

Statistical Methods in Food and Consumer Research, Second Edition, continues to be the only book to focus solely on the statistical techniques used in sensory t
Market Research
Language: en
Pages: 429
Authors: Erik Mooi
Categories: Business & Economics
Type: BOOK - Published: 2017-11-01 - Publisher: Springer

DOWNLOAD EBOOK

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly usin
A Concise Guide to Market Research
Language: en
Pages: 347
Authors: Marko Sarstedt
Categories: Business & Economics
Type: BOOK - Published: 2014-08-07 - Publisher: Springer

DOWNLOAD EBOOK

This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it ex