Sticky Branding
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Language: en
Pages: 277
Pages: 277
Type: BOOK - Published: 2015-01-10 - Publisher: Dundurn
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Appl
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2019-10-08 - Publisher: Page Two
Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--righ
Language: en
Pages: 128
Pages: 128
Type: BOOK - Published: 2019-09 - Publisher:
For every banker who wants off of the commodity hamster wheel, this first-of-its-kind book helps bankers create super-sticky, value-based relationships and a fu
Language: en
Pages: 96
Pages: 96
Type: BOOK - Published: 2014-09-15 - Publisher: Berrett-Koehler Publishers
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look
Language: en
Pages: 282
Pages: 282
Type: BOOK - Published: 2004-09-15 - Publisher: Harvard Business Press
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--t