Download or read book Straighter. the Rules of Orthodontics written by Marc Ackerman and published by . This book was released on 2017-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Straighter: The Rules of Orthodontics discusses a new paradigm for the practice of orthodontics. It is a radical departure from the traditional approach to clinical decision-making and practice management. Drs. Ackerman and Burris reject the warmly held idea that these two areas are mutually exclusive. The book rests on the premise that orthodontics is in large part elective and falls under the category of enhancement healthcare. With that in mind, the authors suggest that orthodontists treat consumers rather than patients and these consumers are seeking an orthodontic intervention that is effective, efficient, fair priced, and easily accessible. Readers will gain insight into the current market trends in orthodontics and learn how to modify their mindset and office systems to align with the needs of the consumer.