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Strategic Brand Management, 3rd Edition

Strategic Brand Management, 3rd Edition
Author :
Publisher :
Total Pages : 266
Release :
ISBN-10 : 193657263X
ISBN-13 : 9781936572632
Rating : 4/5 (3X Downloads)
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Book Synopsis Strategic Brand Management, 3rd Edition by : Alexander Chernev

Download or read book Strategic Brand Management, 3rd Edition written by Alexander Chernev and published by . This book was released on 2020-02-15 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionable framework for brand management. Clear, succinct, and practical, it is the definitive text on building strong brands.


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Strategic Brand Management

Authors: Kevin Lane Keller
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Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equi
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Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understandi
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Strategic Brand Management

Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: Simon and Schuster

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"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name.
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Strategic Brand Management

Authors: Richard H. Elliott
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Oxford University Press, USA

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Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabli