Download or read book Strategic Mistakes: Examples on How global companies go wrong written by Firend Alan Rasch and published by IJBMR. This book was released on 2019-03-07 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do companies and brands go wrong? Why they make such strategic mistakes that taken near extinction? With all the knowledge and experience, company large and small do go wrong in their marketing, branding, or business strategy. This book highlights such examples and explain what and how such big names went wrong, and to derive lessons to avoid such mistakes from happening by others.