Download or read book Strategic Positioning in Voluntary and Charitable Organizations written by Celine Chew and published by Routledge. This book was released on 2009-05-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.