Strategic Sport Communication, 2E
Author | : Pedersen, Paul M. |
Publisher | : Human Kinetics |
Total Pages | : 424 |
Release | : 2016-08-05 |
ISBN-10 | : 9781492525776 |
ISBN-13 | : 1492525774 |
Rating | : 4/5 (76 Downloads) |
Download or read book Strategic Sport Communication, 2E written by Pedersen, Paul M. and published by Human Kinetics. This book was released on 2016-08-05 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.