Download or read book Strategies and Tools for Corporate Blogging written by John Cass and published by Routledge. This book was released on 2007-06-07 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Provides tools for companies to interact with customers through blogging communities * Shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies * Describes how to optimize blog articles for blog search engines and provides content strategies * Provides companies the planning tools to evaluate its blogging community and company resources for effective blogging