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"This book explores the social impact and influence of social media on online businesses"--
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Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, contin
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
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As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer
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Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this
Customer Connections
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Management consultants in highly successful separate firms, Wayland and Cole collaborate to offer a comprehensive system for putting customer relationships at t