Strategies for Promoting Sustainable Hospitality and Tourism Services

Strategies for Promoting Sustainable Hospitality and Tourism Services
Author :
Publisher : IGI Global
Total Pages : 243
Release :
ISBN-10 : 9781799843313
ISBN-13 : 1799843319
Rating : 4/5 (13 Downloads)

Book Synopsis Strategies for Promoting Sustainable Hospitality and Tourism Services by : Korstanje, Maximiliano Emanuel

Download or read book Strategies for Promoting Sustainable Hospitality and Tourism Services written by Korstanje, Maximiliano Emanuel and published by IGI Global. This book was released on 2020-06-26 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that have limited revenue producing resources and provides an opportunity for tourists to explore another culture, therefore building tolerance and overall exposure to different ways of life. Strategies for Promoting Sustainable Hospitality and Tourism Services is a crucial scholarly source that discusses interdisciplinary perspectives in the areas of global tourism and highlights cultural boundaries of strategic knowledge management through case studies. Featuring research on topics such as consumer behavior, cultural appreciation, and global economics, this book is ideally designed for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals.


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This ground-breaking research represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Cover