Strategy For The Global Market
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Language: en
Pages: 549
Pages: 549
Type: BOOK - Published: 2015-10-05 - Publisher: Routledge
In the twenty-first century, the global community constantly strives to bring structure and order to the world through strategic means. From the highest levels
Language: en
Pages: 440
Pages: 440
Type: BOOK - Published: 2022-02-16 - Publisher: Springer Nature
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet c
Language: en
Pages: 272
Pages: 272
Type: BOOK - Published: 2010-08-20 - Publisher: Business Expert Press
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil co
Language: en
Pages: 902
Pages: 902
Type: BOOK - Published: 2020-08-19 - Publisher: Routledge
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. Internati
Language: en
Pages: 305
Pages: 305
Type: BOOK - Published: 2007-07-02 - Publisher: Cambridge University Press
Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short