Download or read book Sustainability and the Small and Medium Enterprise (Sme): Becoming More Professional written by Michael J Sheehan and published by Xlibris Corporation. This book was released on 2013-02-16 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: SMEs need to become more sustainable. To reach such a goal they also need to become more professional in their outlook and approach. In this way they may be able to deal with the instability, complexity, ambiguity and uncertainty of change; and to cope with the ever increasing pressures brought by change. After outlining what is meant by sustainability and professionalism, some strategies for how SME owner/managers might become more professional by focussing on the development of their own, and their employees, so called soft skills are offered. The author draws from a range of theories to support the argument.