Download or read book Television and Politics in Evolving European Democracies written by Lynda Lee Kaid and published by Nova Publishers. This book was released on 1999 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the world, television has become an important part of the way in which political candidates and parties present their messages to voters during election campaigns. This is particularly true in campaigns at the national level where voters have little personal contact with candidates and must rely on experiencing candidates through the media. Despite the importance of the media for voter-government interaction, however, many new reform governments in the post-communist era in Eastern European countries failed to appreciate the demands of creating workable new media systems.