Download or read book Tell A Friend -- Word of Mouth Marketing: How Small Businesses Can Achieve Big Results written by Arnon Vered and published by Lulu.com. This book was released on 2007-07-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many Small Businesses rely solely on Word of Mouth to build their business. Finally, there is a guide that lays out clear strategies that will get more people talking positively about them. Former Bain & Company consultant and small business marketing veteran Arnon Vered, has taken the best practices of Corporate Word of Mouth marketing and translated them into practical advice every Small Business can follow. Readers can skim the book in less than 30 minutes: Each chapter begins with a one-page "The Big Idea" section and ends with a chapter summary and easy-to-implement exercises.