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The Advanced Dictionary of Marketing
Language: en
Pages: 661
Authors: Scott Dacko
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Oxford University Press

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This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With ove
The Advanced Dictionary of Marketing
Language: en
Pages: 660
Authors: Scott Dacko
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Oxford University Press, USA

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This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With ove
A Dictionary of Marketing
Language: en
Pages: 450
Authors: Charles Doyle
Categories: Business & Economics
Type: BOOK - Published: 2011-03-24 - Publisher: Oxford University Press, USA

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Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-orien
The Advanced Dictionary of Marketing
Language: en
Pages: 0
Authors: Scott G. Dacko
Categories: Marketing
Type: BOOK - Published: - Publisher:

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This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ra
A Dictionary of Marketing
Language: en
Pages: 543
Authors: Charles Doyle
Categories: Reference
Type: BOOK - Published: 2016-04-28 - Publisher: Oxford University Press

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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (fro