The Advertising Controversy
| Author | : Mark S. Albion |
| Publisher | : Praeger |
| Total Pages | : 264 |
| Release | : 1981-02-28 |
| ISBN-10 | : UCSC:32106005166621 |
| ISBN-13 | : |
| Rating | : 4/5 (21 Downloads) |
Book Synopsis The Advertising Controversy by : Mark S. Albion
Download or read book The Advertising Controversy written by Mark S. Albion and published by Praeger. This book was released on 1981-02-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.