The Architecture of Persuasion
Author | : Michael Masterson |
Publisher | : |
Total Pages | : 121 |
Release | : 2009 |
ISBN-10 | : 0982150008 |
ISBN-13 | : 9780982150009 |
Rating | : 4/5 (08 Downloads) |
Download or read book The Architecture of Persuasion written by Michael Masterson and published by . This book was released on 2009 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the metaphor of an Indiana Jones-type archeology professor on a quest, Michael Masterson describes specific techniques and overall strategies on how to improve and construct a powerful sales letter.