The Beer Lover's Guide to Vintage Advertising

The Beer Lover's Guide to Vintage Advertising
Author :
Publisher :
Total Pages :
Release :
ISBN-10 : 1944633324
ISBN-13 : 9781944633325
Rating : 4/5 (24 Downloads)

Book Synopsis The Beer Lover's Guide to Vintage Advertising by : Nancy J. Price

Download or read book The Beer Lover's Guide to Vintage Advertising written by Nancy J. Price and published by . This book was released on 2016-09-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome, beer lovers, to a time when the brew wasn't only something to be enjoyed, but actually celebrated as a healthy drink that sparked the appetite and helped you sleep. Beer has been made and sold in this country since before it even was a country. In fact, as far back as the 1600s, Manhattan (then known as New Amsterdam) was home to some of the first commercial breweries this side of the Atlantic. Still, it took more than a hundred years before companies regularly advertised their wares. We dove deep into newspaper archives to find hundreds of early ads for beers and brewers - covering the years between the American Revolution and the end of Prohibition - then put them all together to make this picture of the past. With more than 400 individual clippings, hundreds of vintage beer brands are represented! (We have also included a comprehensive index.) Inside, you will see that beer advertisements in the 18th century were often little more than polite invitations to the locals and passing ship captains. In the 19th century, every brand was "celebrated" and "the best" - while some promotional posters showed creepy caricatures loving their drinks maybe a little too much. Advertisers of the 20th century built upon all of those concepts, then added their own spin, slipping in buzzwords like "purity" and "cleanliness," "nourishment" and "food value." All of the authentic antique images in this book were carefully chosen, then digitally restored as much as possible to return them to their original glory. Ads are presented in sections based on the date of publication, so you can easily find a specific era, or simply browse the ads to see how trends and techniques changed through the years. So grab a bottle of your favorite malted beverage, and enjoy this little trip back through time. As they used to say, "After the nervous tension of a day's work, there's no better relaxation than a glass of good beer." Or a book about good beer.


The Beer Lover's Guide to Vintage Advertising Related Books

The Beer Lover's Guide to Vintage Advertising
Language: en
Pages:
Authors: Nancy J. Price
Categories:
Type: BOOK - Published: 2016-09-19 - Publisher:

DOWNLOAD EBOOK

Welcome, beer lovers, to a time when the brew wasn't only something to be enjoyed, but actually celebrated as a healthy drink that sparked the appetite and help
The Beer Lover's Guide to the USA
Language: en
Pages: 310
Authors: Stan Hieronymus
Categories: Travel
Type: BOOK - Published: 2014-05-20 - Publisher: St. Martin's Griffin

DOWNLOAD EBOOK

For Every Traveler Whose Thirst For Adventure is Not Quenched by the Journey Alone Ever landed in a strange city and wandered, forlorn and thirsty, looking for
Vintage Beer
Language: en
Pages: 161
Authors: Patrick Dawson
Categories: Cooking
Type: BOOK - Published: 2014-04-21 - Publisher: Storey Publishing, LLC

DOWNLOAD EBOOK

2014 Gold Medal Winner from the North American Guild of Beer Writers for Best Beer Book Like good wine, certain beers can be aged under the right conditions to
Beer Lover's Chicago
Language: en
Pages: 249
Authors: Karl Klockars
Categories: Travel
Type: BOOK - Published: 2017-12-01 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

Beer Lover's Chicago features Chicagoland's breweries, brewpubs, and beer bars geared toward hop heads looking to seek out the best beers—from bitter seasonal
The Beer Geek Handbook
Language: en
Pages: 193
Authors: Patrick Dawson
Categories: Cooking
Type: BOOK - Published: 2016-05-03 - Publisher: Storey Publishing, LLC

DOWNLOAD EBOOK

Does the beer buyer at the liquor store ask your advice? Do you understand the difference between a turbid and a single infusion mash? Do you travel with a tuli