The Cool Factor

The Cool Factor
Author :
Publisher : John Wiley & Sons
Total Pages : 266
Release :
ISBN-10 : 9780470454442
ISBN-13 : 047045444X
Rating : 4/5 (42 Downloads)

Book Synopsis The Cool Factor by : Del Breckenfeld

Download or read book The Cool Factor written by Del Breckenfeld and published by John Wiley & Sons. This book was released on 2008-12-03 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.


The Cool Factor Related Books

The Cool Factor
Language: en
Pages: 266
Authors: Del Breckenfeld
Categories: Business & Economics
Type: BOOK - Published: 2008-12-03 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-
Cool
Language: en
Pages: 457
Authors: Salvatore Basile
Categories: Technology & Engineering
Type: BOOK - Published: 2014-09-01 - Publisher: Fordham Univ Press

DOWNLOAD EBOOK

“[A] history of air conditioning, chronicling the numerous gimmicks, failed attempts, con jobs, and eventual successes . . . a surprisingly interesting journe
The Art of Dressing Curves
Language: en
Pages: 315
Authors: Susan Moses
Categories: Self-Help
Type: BOOK - Published: 2016-05-03 - Publisher: HarperCollins

DOWNLOAD EBOOK

Susan Moses, the go-to celebrity stylist for curvy women both on and off the red carpet presents the first inspirational, confidence-building, prescriptive styl
The Wow Factor
Language: en
Pages: 210
Authors: Jacqui Stafford
Categories: Design
Type: BOOK - Published: 2013-02-12 - Publisher: Penguin

DOWNLOAD EBOOK

Fashion editor and style expert Jacqui Stafford’s new fashion bible proves that you don’t have to be skinny or rich to look and feel fabulous. Some women ju
That's Cool!
Language: en
Pages:
Authors: Ted Baer
Categories:
Type: BOOK - Published: 2020-10-15 - Publisher:

DOWNLOAD EBOOK

"That's Cool!" offers the perfect opportunity for everyone to raise their cool factor! Mastering these skills is fun, entertaining and confidence-building. If y