The Corporate Social Mind

The Corporate Social Mind
Author :
Publisher : Greenleaf Book Group
Total Pages : 229
Release :
ISBN-10 : 9781734324815
ISBN-13 : 1734324813
Rating : 4/5 (15 Downloads)

Book Synopsis The Corporate Social Mind by : Derrick Feldmann

Download or read book The Corporate Social Mind written by Derrick Feldmann and published by Greenleaf Book Group. This book was released on 2020-07-07 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: One Voice, United Efforts, and a Social Mindset ​The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. Today’s social issues require a different mindset—one that builds on the expertise of both corporate social responsibility and marketing teams to achieve impact and public/consumer action for social change. This book helps corporate leaders design approaches that bring these crucial teams together by showing them how to build stronger campaigns, moments, and initiatives that positively change the world. The Corporate Social Mind helps leaders of both corporate social impact and marketing teams move beyond their own ways of thinking and come together to address social issues through a mindset that embeds key traits into daily work. Business as a whole, from research and innovation to marketing, can drive positive social change in society when it is integrated into the way we work. In The Corporate Social Mind, Derrick Feldmann and Michael Alberg-Seberich each bring together 20+ years of work on social issue campaigns, in marketing, in movements, and in social impact spaces to help companies leverage assets for positive social issue progress. You’ll see how key companies have done this and how every leader, no matter the industry, can establish a culture in which this is the mindset.


The Corporate Social Mind Related Books

The Corporate Social Mind
Language: en
Pages: 229
Authors: Derrick Feldmann
Categories: Business & Economics
Type: BOOK - Published: 2020-07-07 - Publisher: Greenleaf Book Group

DOWNLOAD EBOOK

One Voice, United Efforts, and a Social Mindset ​The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by comp
The Corporate Social Mind
Language: en
Pages: 0
Authors: Derrick Feldmann
Categories: Business & Economics
Type: BOOK - Published: 2024-05-07 - Publisher: Fast Company Press

DOWNLOAD EBOOK

One Voice, United Efforts, and a Social Mindset The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by compani
The Oxford Handbook of Corporate Social Responsibility
Language: en
Pages: 609
Authors: Andrew Crane
Categories: Business & Economics
Type: BOOK - Published: 2008-02-14 - Publisher: Oxford Handbooks Online

DOWNLOAD EBOOK

CSR encompasses broad questions about the changing relationship between business, society, and government. An authoritative review of the academic research that
Social Movements for Good: How Companies and Causes Create Viral Change
Language: en
Pages: 167
Authors: Derrick Feldmann
Categories: Business & Economics
Type: BOOK - Published: 2016-01-21 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency"
Social Psychology: A Very Short Introduction
Language: en
Pages: 137
Authors: Richard J. Crisp
Categories: Psychology
Type: BOOK - Published: 2015-08-27 - Publisher: OUP Oxford

DOWNLOAD EBOOK

Social psychology is about the people who populate our everyday lives, and how they affect our 'personal universe', defining who we are, and shaping our behavio