Download or read book The Curve written by Nicholas Lovell and published by Portfolio Trade. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For most of the last century, companies strived to control costs and shift as many units as possible. But now the price of many digital products has dropped to zero, requiring a new kind of business model. [This book encourages] accepting that millions of people now expect your product for free--because a small number of high spenders are enough to build a profitable business"--