The Customer Century

The Customer Century
Author :
Publisher : Routledge
Total Pages : 223
Release :
ISBN-10 : 9781135268718
ISBN-13 : 1135268711
Rating : 4/5 (18 Downloads)

Book Synopsis The Customer Century by : Anders Gronstedt

Download or read book The Customer Century written by Anders Gronstedt and published by Routledge. This book was released on 2012-11-12 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.


The Customer Century Related Books

The Customer Century
Language: en
Pages: 223
Authors: Anders Gronstedt
Categories: Business & Economics
Type: BOOK - Published: 2012-11-12 - Publisher: Routledge

DOWNLOAD EBOOK

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericss
Integrity Selling for the 21st Century
Language: en
Pages: 239
Authors: Ron Willingham
Categories: Business & Economics
Type: BOOK - Published: 2003-06-17 - Publisher: Crown Currency

DOWNLOAD EBOOK

“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games wi
The Second Century
Language: en
Pages: 252
Authors: Matthias Holweg
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: MIT Press (MA)

DOWNLOAD EBOOK

How the auto industry can replace obsolete strategies dating to Henry Ford's era with a system that reconnects customers to the value chain: a build-to-order mo
The Century Book of Facts
Language: en
Pages: 1054
Authors: Henry W. Ruoff
Categories:
Type: BOOK - Published: 1906 - Publisher:

DOWNLOAD EBOOK

21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy
Language: en
Pages: 111
Authors: Manal Haddad
Categories: Business & Economics
Type: BOOK - Published: 2016-01-27 - Publisher: Lulu.com

DOWNLOAD EBOOK

An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving natu