The Customer Differential

The Customer Differential
Author :
Publisher : AMACOM/American Management Association
Total Pages : 212
Release :
ISBN-10 : 081440622X
ISBN-13 : 9780814406229
Rating : 4/5 (2X Downloads)

Book Synopsis The Customer Differential by : Melinda Nykamp

Download or read book The Customer Differential written by Melinda Nykamp and published by AMACOM/American Management Association. This book was released on 2001 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.


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