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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
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Type: BOOK - Published: 2017-01-11 - Publisher: Springer

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This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketin
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
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Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it hol
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International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as