Download or read book The Design Imperative written by Steven Chen and published by Springer. This book was released on 2018-05-26 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.