Download or read book The Development of Singapore's Modern Media Industry written by Yew Soon Tan and published by . This book was released on 1994 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Development of Singapore's Modern Media Industry provides a comprehensive account of the major media industries and related institutions in Singapore. The five major component of Singapore's mass media are analysed: the Press, television and radio broadcasting, film and cinema, advertising and public relations. A chronological perspective of each media is given and future directions are considered. The impact of policies and regulations governing Singapore's media and the socio-economic factors which have moulded them into what they are today are also discussed. Written primarily for media students, this book will help readers to understand the complex world of modern media. This book aims to meet the increasing demands for information on the mass media scene as Singapore strives to build up a pool of communication experts for its growing mass media industry. Presented in a straightforward manner, this textbook will serve as a vital reference for both media practitioners and mass communication students.