The Elements of Logo Design

The Elements of Logo Design
Author :
Publisher : Simon and Schuster
Total Pages : 227
Release :
ISBN-10 : 9781621536031
ISBN-13 : 1621536033
Rating : 4/5 (31 Downloads)

Book Synopsis The Elements of Logo Design by : Alex W. White

Download or read book The Elements of Logo Design written by Alex W. White and published by Simon and Schuster. This book was released on 2017-09-05 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.


The Elements of Logo Design Related Books

The Elements of Logo Design
Language: en
Pages: 227
Authors: Alex W. White
Categories: Design
Type: BOOK - Published: 2017-09-05 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Log
The Logo Design Idea Book
Language: en
Pages: 0
Authors: Steven Heller
Categories: Design
Type: BOOK - Published: 2019-08-06 - Publisher: Laurence King Publishing

DOWNLOAD EBOOK

The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide
Really Good Logos Explained
Language: en
Pages: 291
Authors: Margo Chase
Categories: Design
Type: BOOK - Published: 2008-05-01 - Publisher: Rockport Publishers

DOWNLOAD EBOOK

A collection of 500 great logos critiqued by a panel of internationally acclaimed designers In Really Good Logos Explained, some of today's top creative minds c
The Graphic Design Idea Book
Language: en
Pages: 128
Authors: Gail Anderson
Categories: Design
Type: BOOK - Published: 2016-04-13 - Publisher: Laurence King Publishing

DOWNLOAD EBOOK

This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed
Logo Design Workbook
Language: en
Pages: 241
Authors: Sean Adams
Categories: Design
Type: BOOK - Published: 2006-03-01 - Publisher: Rockport Publishers

DOWNLOAD EBOOK

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean