The Experience Economy
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Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and
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Type: BOOK - Published: 2013-09-30 - Publisher: Edward Elgar Publishing
This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contri
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With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential
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Type: BOOK - Published: 2008-01-01 - Publisher: Edward Elgar Publishing
Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid